Is Domain Name Age Relevant SEO Factor for Google Rankings?
So, a lot of us are surely asking if the domain name age is actually relevant SEO factor when it comes to Google rankings. Let’s not make things complicated, we are going to say that yes, domain name age is actually an essential SEO factor for Google rankings. Even though, there are various factors that Google takes into consideration in establishing how to rank a certain domain, the age of the domain name is definitely one of them. In other words, Google cares how long your domain name has been around.
It is important to keep in mind that the domain name age is not referring to how long you own that specific domain but how long it has been since that domain was indexed by Google. That is the reason why a lot of companies decide to buy aged domain names or domains that have been around for a while. You can find expired domains to profit from their age ranking on Shopify’s services.
Now that we have determined that domain age is actually a pretty important SEO factor for Google rankings you probably are wondering exactly how important it is. Can you depend solely on this factor?
The truth is that there has been a discussion about exactly how vital domain name age is when it comes to ranking higher on Google. According to experts who tested and analyzed the domains, an older domain name age is a better option than a new domain name. In other words, the older domain competes a little bit better for rankings. As a matter of fact, Google has come out of its comfort zone and shared some information about the important of the domain name age. Here is what you should know:
- Domain age is a very important factor in establishing Google rankings and a very important part of Google SEO as well.
- The websites are undervalued for the first months, once Google discovers them. We can say that it is extremely difficult to rank well in those first few months, especially if there are competitive terms involved. As a matter of fact, there are SEO experts who won’t even work with new domains.
- The difference between domains that are 6 months old and 1 year old is small.
As long as your website has been around for a while, you should be able to rank higher on Google for sure.